Monday, November 14, 2005

warmbiz - the Japanese microwaveable bra

I'm not making this up. I found this story on Yahoo News, and I've cut and pasted it here:
TOKYO (AFP) - For the woman who wants to stay both warm and environmentally conscious this winter -- and isn't bothered by extra bulk under her shirt -- a lingerie maker unveiled a thick bra that can be heated in a microwave.
Triumph International modeled the bra in Japan which has launched a "Warm Biz" campaign urging people to bundle up to save on heating.
The bra pads are filled with an eco-friendly, reusable gel that can be heated up in a microwave or with hot water. For good measure, a pendant of a hot pepper dangles from the front.
But the bra isn't for those favoring understated attire. A long strap flows down from the back, which is meant to be wrapped around like a boa to keep one's neck warm.
"We hope this will not only help prevent global warming but also provide a little fashion chic to the office," Triumph's Japan branch said in a statement.
But for the time being, the bra, which comes with matching shorts, won't be in stores, with the lingerie maker instead using the technology to develop other warm clothing.
Japan, the land of the Kyoto Protocol, is encouraging people to set their heating at no more than 20 degrees Celsius (68 Fahrenheit) this winter to save energy.
It follows a "Cool Biz" casual-dress campaign promoted by Prime Minister Junichiro Koizumi, who eschewed his tie for most of the summer, to reduce air-conditioner use and therefore greenhouse gas emissions. The drive is estimated to have saved enough energy to supply 240,000 households for a month.
Wow...I won't be buying one of these. I'll just smile, thinking of the money I'm saving, every time I have a hot flash.

9 comments:

Neil said...

I see we both have bras on our minds. Leave it to the Japanese to come up with this inventive one!

Tina said...

I'm with you ... I get overheated enough these days. I just wish I could eliminate bras altogether, but at 51 years of age, I'm afraid it's become a necessity. Tina

stansgirl said...

That is one ugly bra LOL

Marc said...

I understand that very same manufacturer is working on a microwavable jock strap....Men don't mind as much about having a bulky look....So, this winter, watch out for the "hot Jocks"......
Keep up the great reporting! Marc :)

Jackie said...

Judi... Heck, I don't need any warm bra, because I'm like you... I just wait around during any given season, I am assured that I will always have my "own pesonal summer" going on!
With those hot flashes, who needs a hot boobie maker? I'm with you! lol

Jackie

Lisa said...

I was gonna say...my boobs aren't usually the first part of me that gets cold...

And don't count on the hot flashes too much. It seems you can never have one when you really need one... Lisa :-]

Pam said...

I visualizing someone unhooking the bra--in the "heat" of passion, of course---and then accidentally choking the wearer with the boa! Dang, I think if the hot flashes aren't working, I'll stamp my feet or something....

emmapeeldallas said...

I visualizing someone unhooking the bra--in the "heat" of passion, of course---and then accidentally choking the wearer with the boa! Dang, I think if the hot flashes aren't working, I'll stamp my feet or something....

bosox said...

well, it will work great for witches